QEval Advisory Board

Meet Our Advisory Board: Guiding QEval’s Vision in Quality Evaluation

QEval’s Advisory Board brings together a diverse group of experts dedicated to advancing the field of quality evaluation. Our distinguished advisors offer invaluable insights, industry experience, and strategic guidance to shape QEval’s direction and impact. With backgrounds spanning academia, industry, and policy-making, these thought leaders collaborate to ensure our methodologies remain cutting-edge and our solutions address the evolving challenges in quality assessment. Their collective wisdom drives innovation and excellence in everything we do at QEval.

Jim Iyoob

President

Shawndra Tobias

Vice President

Manu Dwievedi

Sr. Director

Robert Beasley

Advisor

Dan McCann

Advisor

Lydia James

Advisor

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Jim Iyoob

Jim Iyoob

President

Jim Iyoob, a seasoned veteran with 34 years of experience in the call center/BPO industry, leads QEval as its President. As a Chief Customer Officer for Etech Global Services, Jim brings his wealth of knowledge and expertise to drive QEval’s mission of revolutionizing contact center performance management.

Jim’s extensive background in strategy, customer experience, and operational excellence positions him perfectly to lead QEval’s innovative platform. Under his direction, QEval continues to enhance its capabilities, including:

  • Automated QA and friction point identification
  • Integration of various contact center technologies
  • Development of comprehensive performance dashboards
  • Analysis of customer conversations for actionable insights

With his track record in setting up solutions for brands looking to optimize their customer experience, Jim drives QEval’s vision of breaking down data silos and providing a holistic view of contact center performance.

A respected figure in the industry, Jim has:

  • Co-authored three books on contact center management and customer experience
  • Been featured in publications such as CIO Review and Contact Center Pipeline
  • Conducted workshops on quality monitoring techniques and contact center insights

His forward-thinking approach to combining human intelligence with artificial intelligence shapes QEval’s development in providing deep, actionable insights from customer interactions.

As President, Jim leads QEval’s strategic initiatives in:

  1. Enhancing QA automation and scoring mechanisms
  2. Optimizing the integration of various contact center technologies
  3. Developing strategies for effective agent coaching and performance improvement
  4. Refining Voice of Customer analytics to drive business decisions

Jim’s passion for innovation and his consultative approach drive QEval’s continued evolution, ensuring the platform meets and exceeds the evolving needs of modern contact centers.

Shawndra Tobias

Shawndra Tobias

Vice President

Shawndra Tobias serves as Vice President at QEval, bringing over 25 years of contact center experience to her executive role. As a SVP of Operational Excellence for Etech Global Services Shawndra’s deep understanding of contact center operations and data-driven strategies drives QEval’s mission to revolutionize performance management in customer service environments.

Shawndra’s multifaceted background shapes QEval’s innovative platform development. Her areas of expertise driving QEval’s capabilities include:

  • Operational excellence and strategy development
  • Data science and advanced analytics
  • Project management and implementation
  • Quality assurance and performance optimization

With her experience in developing and leading quality analytics initiatives, Shawndra leads QEval’s enhancement of analytical capabilities and operational strategies.

  1. Data-Driven Decision Making: As a certified Data Scientist from Johns Hopkins University and a 3 Star IBM Recognized Data Expert, Shawndra directs QEval’s data analysis and insights generation capabilities.
  2. Operational Strategy: He Her executive expertise in conducting needs assessments, performance reviews, and capacity planning shapes QEval’s comprehensive performance management solutions.
  3. Technology Integration: Shawndra’s experience in identifying and evaluating state-of-the-art technologies advances QEval’s integration of various contact center tools into a unified dashboard.
  4. Quality Assurance: Her background in maintaining and improving call center operations through monitoring and problem-solving drives QEval’s QA automation features.

As Vice President, Shawndra directs strategic initiatives including:

  1. Refining data analytics methodologies to extract more meaningful insights from customer interactions
  2. Enhancing operational excellence strategies within QEval
  3. Improving project implementation processes for smoother client onboarding
  4. Developing advanced quality assurance and performance optimization features

Shawndra’s unique blend of operational experience, data science expertise, and executive leadership drives QEval’s continued evolution, ensuring the platform remains at the forefront of contact center performance management technology.

Manu Dwievedi

Manu Dwievedi

Sr. Director

Manu Dwievedi serves as Senior Director at QEval, bringing over a decade of pioneering experience in customer experience innovation. As a Director of Insights at Etech Global Services, his expertise in conversational AI, machine learning, and advanced analytics drives QEval’s mission to revolutionize contact center performance management.

Manu’s background in AI-driven customer experience optimization makes him a key leader in QEval’s innovative platform development. His areas of expertise driving QEval’s capabilities include:

  • Conversational AI and machine learning technologies
  • Speech analytics optimization
  • Natural language processing
  • Contact center performance management
  • Automated quality assurance processes

Having implemented AI initiatives for Fortune 500 brands globally, Manu leads crucial innovation and enhancement of QEval’s platform capabilities.

  1. AI Innovation: Manu spearheads successful AI initiatives, driving the development of QEval’s advanced features and functionalities.
  2. Analytics Expertise: His experience in identifying pivotal macro trends through advanced analytics shapes QEval’s delivery of deep, actionable insights from customer interactions.
  3. Cross-Boundary Solutions: Manu’s track record of developing solutions that transcend geographical boundaries guides QEval’s expansion to serve a global client base.
  4. Integrated AI Tools: His success in integrating CRM, Telephony, Chatbots, Agent Assist, Speech Analytics and other AI tools to improve customer experience and sales metrics drives QEval’s comprehensive approach to contact center management.

As Senior Director, Manu leads strategic initiatives including:

  1. Enhancing AI and machine learning capabilities within the QEval platform
  2. Refining speech analytics features to extract more valuable insights from customer interactions
  3. Developing more sophisticated automated QA processes
  4. Improving the integration of various AI tools to provide a holistic view of contact center performance
  5. Identifying new opportunities for innovation in contact center technology

Manu’s passion for translating AI potential into concrete business value, combined with his extensive experience in implementing AI solutions for major brands, drives QEval’s technological advancement. His leadership ensures that QEval remains at the cutting edge of contact center performance management technology, continually enhancing its ability to address real-world challenges and deliver measurable improvements in customer experience and operational efficiency.

Robert Beasley

Robert Beasley

Advisor

Robert Beasley, the Chief Executive Officer at CreovAI, brings a wealth of experience in strategy development, sales optimization, and technology leadership to QEval’s advisory board. With a career spanning over two decades in the tech industry, Robert’s expertise aligns perfectly with QEval’s mission to revolutionize contact center performance management.

Robert’s background in technology, sales, and strategy makes him an invaluable asset to QEval’s innovative platform. His areas of expertise particularly relevant to QEval include:

  • Go-to-market strategy development and execution
  • Customer acquisition strategies
  • Sales force optimization
  • Technology market assessment and strategy

As the founder of ThisQuarter, a strategy and sales consulting firm focused on high-tech companies, Robert has a deep understanding of the challenges and opportunities in the technology sector, which will be crucial in guiding QEval’s growth and market positioning.

  • Author and Thought Leader:Robert has published two books – “Dashboard Selling” and “Strategy Roadmap” – which focus on strategic selling in complex environments and accelerating revenue growth in early-stage ventures. This expertise will be invaluable in helping QEval refine its value proposition and sales strategies.
  • Executive Leadership: His experience as Vice President of Sales at Computer Associates, a leading global enterprise software company, provides Robert with insights into large-scale technology implementations and enterprise sales processes.
  • Entrepreneurship and Investment:Robert’s involvement in founding, consulting, investing, and acquisition management for numerous companies gives him a unique perspective on scaling technology businesses, which will be crucial for QEval’s growth strategy.
  • International Experience:His work with U.S. and international tech companies in market assessment and strategy development will help QEval navigate potential global expansion opportunities.

As an advisory board member, Robert will leverage his expertise to guide QEval in:

  • Refining go-to-market strategies to effectively position QEval’s unique value proposition
  • Developing effective customer acquisition and retention strategies
  • Optimizing sales processes and methodologies to accelerate growth
  • Identifying potential partnership and integration opportunities within the contact center technology ecosystem
  • Providing insights on market trends and competitive positioning in the performance management space

Robert’s combination of strategic thinking, sales expertise, and technology industry knowledge will play a crucial role in shaping QEval’s future developments and market expansion, ensuring the platform remains competitive and continues to meet the evolving needs of modern contact centers.

Dan McCann

Dan McCann

Advisor

Dan, co-founder of SymTrain, brings a unique blend of entrepreneurial spirit and hands-on experience in contact center innovation to QEval’s advisory board. His background in developing cutting-edge training solutions aligns perfectly with QEval’s mission to revolutionize contact center performance management.

Dan’s experience in creating and implementing innovative training solutions makes him an invaluable asset to QEval’s platform. His areas of expertise particularly relevant to QEval include:

  • Employee development automation
  • Simulated job scenarios for training
  • AI and Machine Learning applications in contact centers
  • Sales enablement and operational optimization
  • eLearning and experiential learning methodologies

As the creator of SymTrain, born from real-world contact center challenges, Dan’s insights will be crucial in enhancing QEval’s capabilities, particularly in areas of employee training and performance improvement.

  • Innovative Training Solutions: Dan’s creation of SymTrain, which automates role-play and coaching exercises, demonstrates his ability to identify and solve critical challenges in contact center operations.
  • Holistic Approach: His focus on combining customer conversations with desktop software navigation and video for training aligns with QEval’s comprehensive approach to performance management.
  • AI and ML Integration:Dan’s experience in applying AI and Machine Learning to training scenarios will be valuable in enhancing QEval’s analytical and predictive capabilities.
  • Operational Transformation:His track record in transforming operations through employee success directly relates to QEval’s goals of improving contact center efficiency and effectiveness.

As an advisory board member, Dan will leverage his expertise to guide QEval in:

  • Enhancing employee training and development features within the QEval platform
  • Integrating simulation and experiential learning methodologies into performance management processes
  • Developing more sophisticated AI-driven coaching and feedback mechanisms
  • Improving the platform’s ability to drive key performance indicators such as revenue, compliance, satisfaction, and retention
  • Identifying new opportunities for innovation in contact center technology, particularly in the areas of training and skill development

Dan’s hands-on approach and experience in solving real-world contact center challenges will play a crucial role in shaping QEval’s future developments. His insights will ensure that QEval remains at the forefront of contact center performance management technology, continually enhancing its ability to accelerate employee development and drive operational success.

Lydia James

Lydia James

Chief Transformation Officer, CX Thought Leader & Business Transformation Strategist

Lydia James is a Chief Transformation Officer (CTO), CX Thought Leader, and Business Transformation Strategist, recognized for her ability to drive large-scale enterprise transformation, optimize customer Defense, Retail, and Automotive industries, helping organizations scale efficiently, enhance customer satisfaction, and future-proof their businesses.experience (CX), and implement innovative operational strategies. With over 20 years of leadership experience, she has successfully led multimillion-dollar transformation initiatives across the Department of

Industry Impact & Key Achievements

  1.  Achieved multi-million dollar net benefits by establishing an enterprise-wide Center of Excellence (CoE) to streamline workforce management, learning & development, quality assurance, and analytics, driving efficiency and scalability across 20+ business units.
  2. Accelerated decision-making by 30% through the implementation of a standardized enterprise data strategy, unifying 160+ KPIs to enhance data accuracy, trust, and reliability in customer insights, enabling more informed and strategic business decisions.
  3. Enhanced service levels by 8% and boosted customer satisfaction by 5% by leading strategic vendor management, AI-driven automation, and omni-channel CX innovations, enabling customers to self-serve and engage seamlessly across multiple service channels.
  4. Expert in Mergers, Acquisitions, and Divestitures, with a proven track record in consolidating service contracts, unifying technology platforms, and optimizing operations to create a seamless employee and customer experience while ensuring efficiency and cost savings.

Transformation & CX Leadership

As Founder of The Pivot Solutions Group, Lydia partners with C-suite executives, corporate leaders, and high-growth businesses to implement scalable, customer-centric transformation strategies by:

Developing strategic visioning frameworks that align operational goals with long-term business success.
Implementing AI-driven automation & self-service capabilities to enhance efficiency, scalability, and cost-effectiveness.
Optimizing workforce strategies & vendor partnerships to improve service delivery, operational agility, and CX excellence.

Lydia has successfully led enterprise-wide CX and digital transformation initiatives, including:

• Enterprise Tool Rationalization: Consolidated 20+ disconnected tools into 5 core platforms, enabling automation, enterprise-wide connectivity, and improved cost efficiency.
• Customer Data & Analytics Strategy: Established a centralized performance measurement framework, improving executive decision-making and predictive analytics capabilities.
• Product Innovation & AI Integration: Spearheaded a $10M+ investment in AI-powered contact center automation and self-service solutions, improving quality scores by 3% and enabling over 100K AI-powered evaluations monthly.
• Mergers & Acquisitions Leadership: Led service contract consolidation, technology platform integration, and operational streamlining, ensuring a cohesive employee and customer experience post-merger while maximizing efficiency and business value.

Executive Advisory & Industry Influence

Lydia serves on the Advisory Board for Customer Contact Week (CCW), a leading organization dedicated to transforming the world of CX. In this role, she provides strategic guidance on AI innovation, automation, and digital transformation, helping organizations redefine customer engagement through AI-driven solutions and predictive analytics. She plays a key role in shaping the future of intelligent customer interactions, next-generation self-service models, and the ethical application of AI in CX.

She is also a member of QEval’s Advisory Board, where she collaborates with industry leaders, policymakers, and data scientists to advance quality evaluation methodologies and AI-driven performance analytics. Her contributions focus on leveraging AI and automation to enhance quality assurance, optimize workforce efficiency, and drive continuous improvement in customer experience.

Recognized Thought Leader & Speaker

Lydia’s expertise has been featured in Women Worth Watching, CX Network, and CCWomen, where she shares insights on business transformation, leadership agility, and customer experience innovation. She was also named one of CX Network’s “20 Leaders to Watch” for her visionary approach to revolutionizing CX through AI-driven customer insights and data analytics.

She has been invited to speak at industry conferences, corporate leadership summits, and executive panels, sharing practical, data-driven strategies on business growth, transformation, CX excellence, and the impact of AI-driven automation and predictive analytics in shaping the future of customer experience and operational efficiency.

“Transformation isn’t just about strategy—it’s about leadership, vision, and execution. When leaders evolve, businesses thrive.” – Lydia James